The Efro & Co story with fashionista Dina Yassin

Dina Yassin
Repost from She Connects

She Connects with Dubai based fashion designer and celebrity stylist Dina Yassin to talk about her exciting new lifestyle brand Efro & Co. Efro & Co stands for East Africa and Company and was founded by married couple and business partners Dina Yassin and Silvano Aberrasc.

Retro-heritage fashion and lifestyle brand rooted in the past and looking toward the future, Efro & Co is about individuality. A brand that wants to create a community of artists, fabric makers and more ultimately giving them a platform to share their stories. From Africa, Asia to America – Efro & Co is a global brand strategically based in Dubai, UAE.

Muna Ismail, co-founder of She Connects spent time with Dina Yassin to film, document and edit the special docu-film only on She Creates.

— Connect with Dina & her team —

Instagram | Dina Yassin | Instagram | Efro & Co | Instagram | Stylist Tina Choie |

— About She Creates —

She’s a passionate daydreamer, an experimenter and an innovator. She sometimes fails but she gets right back up. She’s told to get a real job but she follows her heart. In She Creates, we follow creative women in their space and find out how they’ve taken their creative aspiration and turned it into their dream job. This is shot in a video diary style.

— About She Connects Platform —

She Connects is a woman-inspired digital videozine. We care about improving our lives collectively in a positive, non-preachy way, through content that inspires, motivates, and connects women in the region and globally. We cover all the things you love and care about — travel, food, conscious living, fashion, and beauty. We also showcase cool women and the stories behind their stories!

— Connect with Muna —

Instagram | She Connects | Instagram | Muna Ismail | Website |